Before you build a brand that others recognize, respect, or reward, you must first become deeply familiar with yourself. Branding is not just about standing out in the marketplace; it’s about standing strong in your identity. Branding isn't about flashy images or showcasing the latest trend. Brands that are solid and enduring are ones that, simply put, are honest and true to their missions. Too often, we build brands on broken foundations. We mimic what works for others or ma